hasan majidi; mohsen rahiminia
Abstract
This article tries to address the issues of the eleventh presidential election, and discusses the conduct of Dr. Hassan Rouhani's election discourse as a candidate for the presidential election of the eleventh period, and to answer by means of discourse analysis method the question of "how the hegemony ...
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This article tries to address the issues of the eleventh presidential election, and discusses the conduct of Dr. Hassan Rouhani's election discourse as a candidate for the presidential election of the eleventh period, and to answer by means of discourse analysis method the question of "how the hegemony of the discourse of moderation in the eleventh presidential election is explained? In this research, our claim is that t The claim of the article is that the components of the victorious candidate discourse in the eleventh presidential election are more based on the diverse articulation of different slogans, myths and alteration in its relation to the discourse governing the tenth government, the availability and credibility of the discourse of moderation in society and having a political subjectivity can be analyzed. The findings of this paper show that the discourse of moderation in the discursive struggle was more hegemonic due to the position of subjectivity and political subjectivity, more active and coherent, the use of the process of marginalization and highlighting, more effective access and credibility than other competing discourses.
